EASTPAK OLYMPICS PADDED

EASTPAK OLYMPICS PADDED

While the Summer Olympics are coming, the famous brand Eastpak who needs no introduction, unveils its latest model « Eastpak Padded Olympics ». Inspired by the must-see international sports rendezvous of this year, this latest model reminds us the warmth and the joy of living in Rio and excitement as the Games approach. Eastpak has revisited its mythical...
ALEXA CHUNG FOR THE AG FALL/WINTER 2016 COLLECTION

ALEXA CHUNG FOR THE AG FALL/WINTER 2016 COLLECTION

The high end denim’s brand AG, chose the fashion icon Alexa Chung to embody its new Fall-Winter 2016 Campaign. After a very successful collaboration in 2015 (AC for AG), it is quite naturally that Alexa will take over from Daria Werbowy, AG muse those last four seasons. « I am very excited to be the new...
POLDER X NATIONAL STANDARD

POLDER X NATIONAL STANDARD

This Winter, Polder joins with National Standard and imagine a sneaker signature. This first collaboration between the two Parisian brands; is defined as the meeting of the recognized expertise of François Chastang and Arnaud Louvencourt and the authentic universe of the sisters Nathalie Vodegel and Madelon Lanteri-Laura. Polder revisits the masculine and sleek lines of...
FIRST CAMPAIGN CHANEL FOR WILLOW SMITH

FIRST CAMPAIGN CHANEL FOR WILLOW SMITH

Since the announcement of the prestigious brand, Chanel, last March, we were eager to discover the new face, Willow Smith, in action. The artist is the new face of the advertising campaign for Chanel Eyewear Fall / Winter 2016-2017  Collection. Only 15 years old, the young singer and actress, is now alongside Kristen Stewart or...
ELI GRITA SS16 COLLECTION "COSMIC JUNGLE"

ELI GRITA SS16 COLLECTION « COSMIC JUNGLE »

For this new season, the designer kept on exploring boundless landscapes and brought us into the depth of ocean.. Mystic creatures; half women half fish; allow women to multiply their identities and play with this fantastic under covered beauty to overpass their own limits. Since 2014, the designer Julia Grita, has always given a mutant...
LENOVO UNVEILED FLEXIBLE SMARTPHONE AND TABLET

LENOVO UNVEILED FLEXIBLE SMARTPHONE AND TABLET

The brand has surprised us on 9 June by unveiling its new prototypes: the Smartphone CPlus and the tablet Lenovo Folio. This is the YouTuber with the original voice, Meghan McCarthy, who presented those two new products at the annual Conference TechWorld. The phone CPlus, which can be called revolutionary, can wrap around the wrist...
ZLATAN IBRAHIMOVIC HAS LAUNCHED SPORTSWEAR BRAND A-Z

ZLATAN IBRAHIMOVIC HAS LAUNCHED SPORTSWEAR BRAND A-Z

The first collection of Zlatan Ibrahimovic’s new sportswear brand has now been unveiled and the team of Make the trendz was there. Yesterday, Zlatan has launched his new sportswear brand A-Z with a big event and press conference in Paris. The launch was live streamed and millions of fans tuned in on Facebook. The launch was...
RON DORFF X FLORIAN DENICOURT

RON DORFF X FLORIAN DENICOURT

Ron Dorff and Florian Denicourt unite to create the ultimate sports bag for man, TRI-PORTER SPORTSBAG. Both brands of the street Charlot, known for their uncluttered and refined style, join their universe that combine Swedish functionality and French style for an ultra resistant sports bag designed with ballistic nylon. Originally, this fabric was developed during the...
BELLE HADID, THE NEW FACE OF DIOR MAKE-UP

BELLE HADID, THE NEW FACE OF DIOR MAKE-UP

Bella Hadid is none other than one of the hottest models in the world. Her career took a new turn today as Gigi’s little sister, was chosen to represent the luxury brand Dior. While she paraded during the presentation of the Collection Croisiere, she will interpret the Dior make-up heroine in a series of Beauty...
TIDAL X COLETTE

TIDAL X COLETTE

TIDAL and colette are launching a collaboration that will last all the way until end of 2016, and will include a serie of events and promotions. Since May 24th until June 21st, TIDAL offers to all colette customers who purchased more than 40€ worth of products ( in store and online) an exclusive 3 months trial for TIDAL...
EASTPAK FOLK SS16

EASTPAK FOLK SS16

Composed of timeless and new elegant shapes, the new collection FOLK SS16, offers a more mature vision of the brand. A clean, graphic style, still combining functionality and desire to escape. Those backpacks, made ​​with a sturdy hessian polyester with a touch cotton twill effect, contrasted by yokes of stylized ethnic fabric, and real leather...
"SKATERS & THIEVES" BY JEREMY RUBIER AND AD JENNINGS

« SKATERS & THIEVES » BY JEREMY RUBIER AND AD JENNINGS

This summer, Jeremy Rubier and AD Jennings will release their new documentary  » Skaters & Thieves « , which presents a focus on a group of skateborders in Brooklyn. Throughout the documentary, we discover the lives of those skaters, at once cool and rebellious, their relationship with the next generation which they influence and the black culture...
NEW PUMA CREEPER BY RIHANNA

NEW PUMA CREEPER BY RIHANNA

Rihanna, ambassador and Creative Director for PUMA Women, and the World PUMA sports brand, are pleased to announce the launch of three new colors in the collection FENTY x PUMA Creeper by Rihanna. The PUMA Creeper continues to embody the music revolutionary spirit and the fashion punk, while celebrating the style of Rihanna and PUMA...
ALICIA KEYS "IN COMMON"

ALICIA KEYS « IN COMMON »

A few days ago, Alicia Keys unveiled her new single « In Common », a music with house and afrobeat influences. Accompanied by the cover of the single black and white where the singer appears without makeup, wearing a bomber jacket, a headscarf and large hoop hearing. We knew his pronounced taste for scarves but we fully...
MAGNUM, A GOURMET BEACH AT THE CANNES FILM FESTIVAL

MAGNUM, A GOURMET BEACH AT THE CANNES FILM FESTIVAL

When the famous MAGNUM ice cream comes to the 69th edition of the Cannes Film Festival, it gives freshness to the world of Cinema ! Through an incredible programming and on a private beach entirely dedicated to pleasure and greed, Magnum really blow us away. Throughout the festival, many parties of films such as « L’Économie...

LE TETE A TETE WITH INES OLYMPE MERCADAL

Credits Photo - Ali Mahdavi C’est dans le 16 ème arrondissement que la toute pétillante Ines Olympe Mercadal m’a donné rendez-vous pour notre Tête à Tête. Ines, tu fais beaucoup de collaborations avec les marques, qu’est-ce qui te plaît là-dedans ? Il y a dans la collaboration, ce challenge qui me pousse à proposer des produits différents....
KFC LAUNCHES "FINGER LICKIN' GOOD" EDIBLE NAIL POLISH

KFC LAUNCHES « FINGER LICKIN’ GOOD » EDIBLE NAIL POLISH

The famous fast food chain Kentucky Fried Chicken (KFC ), known for its fried chicken and its burgers unveiled its latest creation. No, we’re not talking about a new recipe but edible nail polish. A range consists of two colors : red and beige. The particularity of those nail varnish are their taste. The American...
RADIOHEAD "A MOON SHAPED POOL"

RADIOHEAD « A MOON SHAPED POOL »

The album was expected by their fans,  » A Moon Shaped Pool  » is finally out. The ninth album of Radiohead released yesterday. An album consists of eleven songs with multiple sounds but mostly rock. After the publication of several cryptic messages and unbearable suspense for their fans those last days, the group had announced...
KAREN BRUNEL-LAFARGUE "L'ART SE RUE 3", H'ARTPON EDITIONS

KAREN BRUNEL-LAFARGUE « L’ART SE RUE 3″, H’ARTPON EDITIONS

L’Art Se Rue 3, which follows on from L’Art Se Rue 1, 12 emerging figures of the Parisian street art, and L’Art Se Rue 2, 12 pioneers of French urban art, is a book about the representation of women in urban art proposed by its author, Karen Brunel-Lafargue. If the image of women has now imposed...
FREDERIQUE CONSTANT ART OF PORCELAIN

FREDERIQUE CONSTANT ART OF PORCELAIN

The Swiss watch manufacturer Frederique Constant is delighted to introduce a new model to its successful Classics collection: the Classics Art of Porcelain, a genuinely unique watch limited to only 188 pieces. What makes this model so special is the fact that each dial is made by skilled craftsmen from the Zsolnay Porcelain Manufacture, founded by...
EASTPAK ARTIST STUDIO 2016 : A CREATIVE CARTE BLANCHE

EASTPAK ARTIST STUDIO 2016 : A CREATIVE CARTE BLANCHE

For its fifth edition, Eastpak Artist Studio (EAST) invites the most famous designers around the world to get into action against AIDS, and to raise funds to support the Designers Against Aids (DAA) organization by reinterpreting the backpack Eastpak Padded Pak’r® into a unique work of art. This year, EAST16 kickes off this session for...
KENZO AND THE DENIM

KENZO AND THE DENIM

After the last Collection Kenzo X The Jungle Book, the brand is back with a new collection with denim. Kenzo reclaims the essential of the season : denim in every shape and form. Some boyfriend or slim cuts, discolored denims by the sun, in the cool & relax spirit of California. For woman there are...
UNFOLDING THE MAGIC OF HOMME PLISSÉ ISSEY MIYAKE

UNFOLDING THE MAGIC OF HOMME PLISSÉ ISSEY MIYAKE

Ssence and Issey Miyake, collaborate to present the Spring Men Collection 2016 of the stylist via a short film. A Video to reveal the technological splendor of those creations, clothes focusing on the line’s innovation on textiles and cut. Thomas Traum, known for its creativity, says « Our idea was inspired by the simplicity of Issey...
BEYONCE "LEMONADE"

BEYONCE « LEMONADE »

Since the announcement of her world tour, Beyonce’s fans were on the lookout for a new album. But Queen B finally decided to satisfy them. After the trailer for « Lemonade » unveiled last week by HBO, Beyonce released her new album « Lemonade » on the platform of her husband Jay-Z, Tidal. An opus consists of 12 tracks...
PRINCE 1958 - 2016

PRINCE 1958 – 2016

Prince was a gift, a genius and a reminder that we have no limits. Perhaps the most tremendous thing Prince showed us is how music can be the closest expression of freedom. His songs defied all the rules and taught us to let go of boundaries placed on us by the world and by each...
G-SHOCK X MARCELO BURLON

G-SHOCK X MARCELO BURLON

G-Shock and Marcelo Burlon County Of Milan, join again forces to made a new model in collaboration with an international dimension : a special limited edition of the bestseller watch GA-100. Marcelo Burlon, Artistic Director of County Of Milan, is very pleased with working with the Japanese brand for its « constant search for creativity that...
THE AUDI WHITE NOISE CONCEPT

THE AUDI WHITE NOISE CONCEPT

Audi’s latest creation is an amazing car that could almost be described as a sculpture. Designed by Frederic Allenberg, the Audi White Noise Concept is differentiated by its shape and its aesthetics but also by its engine natural sound called the Karman Vortex. An engine which is compared to the white color for its elegance...



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DIOR PARADISE COLLECTION

This new accessories range signed by the famous Couture House Dior has been presented during the last cruising collection at the Palais Bulles of Cannes in June 2015. Named Dior Paradise, this new range gathers leatherwork items, little bags, scarfs, jewels and also eyewear. A pop and colorful collection which...