LIFESTYLE
MAGNUM, A GOURMET BEACH AT THE CANNES FILM FESTIVAL

MAGNUM, A GOURMET BEACH AT THE CANNES FILM FESTIVAL

When the famous MAGNUM ice cream comes to the 69th edition of the Cannes Film Festival, it gives freshness to the world of Cinema ! Through an incredible programming and on a private beach entirely dedicated to pleasure and greed, Magnum really blow us away. Throughout the festival, many parties of films such as « L’Économie...
EASTPAK "SHE WEARS TOUR"

EASTPAK « SHE WEARS TOUR »

On the occasion of Women’s Day, Eastpak « She Wears Tour » will explore careers, lives and stories of 75 inspirational women who live and work in 10 cities worldwide. The American brand decided to celebrate the enterprising, artist, visionary and creative woman. The visual of the campaign has also been designed by one of the women of...
ADIDAS FIRST SKATE MOVIE "AWAY DAYS" PREVIEW

ADIDAS FIRST SKATE MOVIE « AWAY DAYS » PREVIEW

The European brand Adidas will release at a preview showing in Los Angeles, in May, its first-ever full-length movie  » Away Days « . A film featuring skateboarders Mark Gonzales, Dennis Busenits, Silas Baxter-Neal, Lucas Puig, Rodrigo TX, Pete Eldridge, Benny Fairfax, Nestor Judkins and many others. You understood, this first film of the brand is...
PAUL SMITH X BEAT CELEBRATE DAVID BOWIE

PAUL SMITH X BEAT CELEBRATE DAVID BOWIE

On thursday 21st January, Paul Smith will celebrate the life and work of David Bowie with a commemorative event at his shop in le marais, Paris. On Friday 8th January, the date of David Bowie’s 69th birthday, Paul Smith announced a collaborative project with the artist, launching a limited edition T-shirt. But Bowie launched his...
LOUIS VUITTON 'S OBJETS NOMADES

LOUIS VUITTON ‘S OBJETS NOMADES

The Art Basel comes to an end but the famous French leatherwork brand surprised everyone this week in Miami showing a range of removable furniture. Presented earlier this year in Milano this collection called «  Objets Nomades » has been designed in collaboration between the brand and many designers like Patricia Urquiola, Marteen Bas or Damien...
PAUL SMITH NEW SHOP

PAUL SMITH NEW SHOP

The famous brand Paul Smith just released his fourth shop in Paris in the Marais. Placed in a former art gallery in the Pastourelle street, this new space dedicated to Paul Smith’s universe will show clothes and accessories collections as well as exotic objects from the personal Paul Smith’s collection. In shades of pink and...
BRADERIE DE LA MODE IS BACK

BRADERIE DE LA MODE IS BACK

The Braderie de la Mode will be held from 11th to 13th of december for the 35th edition which gathers twice each years all parisian fashionistas to collect donation for Aides organization which combats against AIDS. With many partners as Acne Studio and many others designers, perfumers or publishers the Braderie de la Mode is...
GOOD ON YOU APP

GOOD ON YOU APP

The time has at last arrived for the holidays for years so it’s time for giving gifts and for taking resolutions. if you want to shop conscientiously and ethiquely we reccomand you Good On You.  This app for smartphones allows you to make smarts choices on clothes, thanks to a grading systeme based on several...
HERMES NEW DIGITAL PLATFORM

HERMES NEW DIGITAL PLATFORM

The famous french sadller releases a new digital platform, an invitation to take a journey built as a playful alphabet around the jewelry and accessories universe of the brand.  This emotion dictionnary  imagined by Bali Barret the artistic Director of hermes re-invents in a poetic way all the Hérmès codes whose did its success as...
MUJI NEW BIG PROJECT

MUJI NEW BIG PROJECT

Muji launched last week a new project and not insignificant : tiny prefabricated huts easy and cheap ton install in a chic and simple way as the codes of the multinational japan company. Muji engaged Three designers to achieve three different projects respecting the esthetical, comfort and ecological codes of the brand Muji a lancé la...
THE SUPRA X LUCIEN X PWBC PARTY

THE SUPRA X LUCIEN X PWBC PARTY

The exposure « PWBC : A Retrospective » produced by the foundaters James Edson and Daniel Snowy Kinloch which has traveled the Europe make now his latest stop in Paris. A multimedia exposure made of photographies which illustrate the life and some strong moments of the skaters of the group Palace Wayward Boys Choir linked to the Supra...
THE BLACKOUT APPLICATION BY THE KOOPLES

THE BLACKOUT APPLICATION BY THE KOOPLES

The brand The Kooples announces the launch of his mobile application, available since the 21th october 2015. An application named « Blackout » which is the smaller social network and really precious of the world. An application which permit to stay in contact with only one person, your lover… This social network has three functions, the first...
BATTLE FOR BIG BLUE APPLICATION BY G-STAR AND PHARELL WILLIAMS

BATTLE FOR BIG BLUE APPLICATION BY G-STAR AND PHARELL WILLIAMS

The fashion brand G-Star Raw, already allied against the case of the oceans’s pollution in the world, released his third collection from the line « Raw for the oceans », created from oceans’s plastic, whose Pharell Williams is the conceptor. After this, the brand and the singer has collaborated a new time to create an application in...
RECAP OF THE PARTIES DURING PARIS FASHION WEEK

RECAP OF THE PARTIES DURING PARIS FASHION WEEK

(Photo: The 120 years of Swarovski, live of Caroline Vreeland © SayWho) This season again, apart from the famous fashion shows, the Fashion Week was full of events ! In fact, there were anniversaries, collaborations, preview and a lot of after show. Among the most memorable anniversaries, the house of Swarovski has celebrated her 120 years in...
AU NOM DES SEINS’S CAMPAIGN

AU NOM DES SEINS’S CAMPAIGN

CARTE NOIRE Soluble collaborate with « Le Cancer du Sein, Parlons-en ! »’s association to realise a mini video coloured, radiant and happy about the women’s breasts to encourage to the detection which can save 90% of cancers detected in time. For the occasion, they has invited 12 feminine personnalities which give the nickname of their breasts. You...
KYLIE JENNER’S BEAUTY APP

KYLIE JENNER’S BEAUTY APP

As the five Kardashian sisters have all created their own mobile application, Kim for fashion and beauty, Khloé for health and relationship, Kendall about mannequin and Kourtney about motherhood, Kylie has realised an application where her fans will be able to follow beauty tutorials, videos where professionnals are doing make up on Kylie, her looks...
PAUL SMITH X ANGLEPOISE

PAUL SMITH X ANGLEPOISE

After a first collaboration which had success, Paul Smith reproduce a parternship with Anglepoise, English lamp fabricant. A new design for the lamp, keeping his caracteristic form, created by Anglepoise, associated to the universe of the designer the most in vogue in grand bretagne, to embellish your desk. For the occasion, Paul Smith decorate the...
LA GUINGUETTE SOLIDAIRE

LA GUINGUETTE SOLIDAIRE

La Guinguette solidaire opened up for the fourteenth edition of the summer event « Paris Plages ». Generated by the « Tous à Table » association, this relaxing place renamed Buena Onda is situated at the Bassin de la Villette and is the perfect place to enjoy a delicious Italian meal for a very cheap price. The promising solidary...
PARIS PLAGES FÊTE SA 14E EDITION!

PARIS PLAGES FÊTE SA 14E EDITION!

If you’re not going to the beach this summer, then the beach will come to you in Paris.More than 5000 tons of sand and 50 palm trees will spread around Paris, in places such as Hôtel de ville, quais de Seine or Bassin de la Villette to offer, for 5 weeks long, the occasion to...
ARCTIC ROOM 51

ARCTIC ROOM 51

As summer has begun and is at it’s peak, all we can dream about is fresh air! That is what the Arctic Room 51 happens to offer in the « Les Jardins du Marais » hotel’s terrasse. Indeed, The pastis 51 brand offers a unique experience, which is tasting a trilogy of flavors in their -10°C  ice...
VITA COCO LEMONADE

VITA COCO LEMONADE

How are we supposed to stay lean in the summer while we keep drinking ice lemonade?? Don’t worry, it’s all in the past now! Vita coco, leading brand in the natural drinks’ industry, just released it’s newest drink named Vita Coco Lemonade. It’s the lemonade which contains the least sugar and blends very well with coconut...
INVICTUS AWARDS

INVICTUS AWARDS

For the third consecutive year, Paco Rabanne created an event and has opened a new chapter in male fragrance industry during the Invictus Awards. At first sight, we can could be mistaken into thinking that the brand’s goal is to communicate on it’s fragrance. We could even think that seeing ten well built athletes in...
IF CARLSBERG DID HAIRCUTS CF

IF CARLSBERG DID HAIRCUTS CF

After releasing a beauty product line for men composed of shampoo or body lotion, Carlsberg is now back with their new commercial film entitled  » If Carlsberg did haircuts ». Through the video, that takes place in a barber shop, we see customers getting their haircut while sipping their Carlsberg. A heaven to get your hair...
KENZO NEW SHOP IN MILAN

KENZO NEW SHOP IN MILAN

Kenzo opened a 246 sq meter store in Milan, dedicated to pre-collections, men and women runway collections, as well as accessories and leather goods. The store has a very unique and modern architecture. The marble furniture, stairs and floor gives it a very peaceful atmosphere, as well as the decoration and the colors used. A numeric space...
COCKTAILS HERITAGE EN TERASSE DE L'HOTEL COLLECTIONNEUR

COCKTAILS HERITAGE EN TERASSE DE L’HOTEL COLLECTIONNEUR

For cocktail and nice places’ amateurs, the Hotel du Collectionneur offers a selection of cocktails created from Moët Hennessy and Diageo’s most prestigious brands, like Hennessy Cognacs VS, the Johnny Walker Black Label whisky, and the Zacapa 23 Rhum.  The terrasse will be opened from May 25 to September 30, 2015. On Wednesdays and Thursdays,...
HASSEL DESIGNS ORIGINAL ATRIUM FOR MEDIBANK IN MELBOURNE

HASSEL DESIGNS ORIGINAL ATRIUM FOR MEDIBANK IN MELBOURNE

Medibank’s building in Melbourne is probably one of the healthiest workplaces in the world. Being a health insurance, the company wanted to provide a healthy environment for it’s workers too, designed by Hassell studio. However, there’s another aspect to consider. There’s so much more to this building than just a nice design. The place has...
VILLA MOLITOR BY MOLITOR AND SONY MUSIC ENTERTAINMENT

VILLA MOLITOR BY MOLITOR AND SONY MUSIC ENTERTAINMENT

Enjoy one of Paris’s most beautiful rooftops until June 6 thanks to Molitor’s collaboration with Sony Music Entertainment! From 6PM to midnight, the hotel’s rooftop will transform into the « Molitor Villa » and have DJ guests that will entertain you while you sip your glass of champaign, your cocktail or your beer. For those who are...